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Doing Business in Europe 2012

Yesterday was our trip to Bremen, Germany, and we visited Beck’s Brewery and Meyer Werft’s Shipbuilding Company. It was unbelievable to look at how big the ships were, and then to think about how much time and money it must take to build one (apparently it’s hundreds of millions of Euros - sometimes billions.) They told us it takes them 2 and a half years to build one ship! We got to see the different stages of the ship building, and look at one that was nearly completed. It was an awesome experience, and it really puts it into perspective just how much goes into making one ship. When we went to Beck’s, we listened to a brief presentation on the history of the company, and then we were able to take a short tour of the brewery itself. Afterwards, we were given complimentary beer so that we could try every flavour. This, too, was an amazing experience. I had no idea that Beck’s had so many flavours, and I enjoyed hearing about their marketing strategies in the past. I found it very relevant to what we’re currently doing in our Market Entry course.

Doe Rae Hudson
NSCC Student, Business Administration

Posted by NSCC Intl 07:33 Archived in Netherlands Tagged the netherlands international business nova scotia

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